About us

SB Lab started with something simple.

We have always loved softball — the game, the energy, the feeling of stepping onto the field ready to go. But as players, coaches and moms we noticed a pattern: the gear never quite fit. It was too plain, didn’t feel right, or just didn’t reflect how strong and confident the girls playing this game actually are.

And that stuck with us.

Softball should never be an afterthought. The girls who give everything to this sport deserve a brand that gives it back. So we stopped waiting for someone else to build it.

We created SB Lab — a female-founded softball lifestyle brand built in New York for travel softball players, youth athletes and the moms who show up every weekend.

Not just to make better gear — but to make something that feels right when you put it on. Something that lets you show up confident, comfortable and fully yourself. Because softball already gives us so much.

What we wear should add to that. Not take away from it.

i love that for us.